Microsoft is celebrating a small victory amid the setbacks that have plagued the company over the past few months. The game console Xbox One at the end of June 2014 was sold in the US market in two times greater circulation than in May.
North America is the main market for the Xbox One game console. It is this market that generates the main profits of Microsoft from the gaming unit. The countries of Europe are second in importance, but it’s still the United States and Canada that bring Microsoft the most money in the piggy bank.
We can safely say that the appearance on the market of the Xbox One kit without a Kinect sensor in a box at a price of $ 399 was the right decision for the company's marketers. While the rival PlayStation 4 is priced at $ 399 from its first day of sales in November 2013, fans of the Xbox brand had to pay $ 499 for the Xbox One, overpaying an extra hundred for the Kinect sensor, which many simply did not need.
In May 2014, US users purchased 76,600 Xbox One consoles, and after the release of the kit without Kinect in June, the prefix sold almost 150,000 sets in circulation. The difference, as they say, is obvious. Recall that in the native Microsoft market, where the Xbox brand has achieved incredible popularity, Sony has unquestionably been the leader in sales of its console lately.
If the trend continues, Microsoft may eventually catch up and even overtake its Japanese rival. At the moment, it is officially known that Sony has sold seven million consoles, and Microsoft has shipped five million to retail stores. Several months have passed since the publication of these figures, so the real numbers are much higher, but none of the platform holders for some reason want to share new information. According to unofficial information, Sony has already sold more than 9 million consoles.
In September, the Xbox One should go on sale in several new countries, including Japan and Russia. The Russian price tag on the console without Kinect in the kit is almost the same as the price of the PS4 and will be about 21,000 rubles. If you want to buy a console with a Kinect sensor, you have to spend about 27,500 rubles. It is difficult to predict the success of the Xbox One in the Russian market, but, apparently, the prefix still has to find its Russian fans.
The article is based on materials .
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