Mobile games are becoming more and more popular. In the fourth quarter of 2006, the market for mobile games in the United States, sold from websites, rose to 151 million dollars in the United States. Compared with 2005, revenue from sales of such games increased by 61%.
According to Telephia, in the last quarter of 2006, over 17.4 million people bought mobile games, which is 45% more than a year earlier (12 million).
65% of mobile games are bought by women, and 45% of games are bought by owners of phones aged 25 to 36 years.
“The mobile gaming industry is showing continuous growth. More and more games that are targeted at different categories of people appear on the market. The main “opponents” for the mobile gaming industry are new mobile video services and music sales services, ”said Kanishka Agarwal, vice president of the mobile division of Telephia.
About 90 publishers get along in the mobile games market; they are constantly fighting for the user's wallet. EA Mobile is the market leader with a share of 28%, Gameloft and Glu Mobile, which own 11% of the market, are located behind it. The top three are followed by Namco, I-play, Digital Chocolate, Hands-On Mobile, Superscape, Capcom and Oasys Mobile - their shares range from 2% to 6%.
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