The Japanese corporation Sony in its press release today announced that the two internal divisions, Sony Computer Entertainment and Sony Network Entertainment, are now united under one name - Sony Interactive Entertainment (SIE). The company’s headquarters will be located in San Mateo, California, where Sony Computer Entertainment America’s central office was previously based.
The new company will start its work from the first day of the new fiscal year, that is, from the first of April 2016. An experienced manager Andrew House has been appointed president of the company, whom you can see on the stage every year during various game conferences like E3, GDC or Tokyo Game Show. Recall that Sony Computer Entertainment is home to all of the corporation's current gaming consoles, including the PlayStation 3, PlayStation 4, and PlayStation Vita. Sony Network Entertainment is responsible for the network interactions between them, as well as for users to purchase various game content, digital copies of movies, TV shows and music.
“Integrating the power of the PlayStation brand, software, entertainment content and network operations represented by one company, we will make SIE an incredibly strong player in the market, which ultimately will lead to the further development of our business. Together with our partners, we will continue to develop new services and products that will amaze the imagination of consumers around the world and inspire them to new achievements, ”said the new company's president, Andrew House.
The main goals of SIE are to maintain and retain the current user base of PlayStation consoles, to increase the average income from each consumer of the company's services, and to search for additional income. The company also aims to rapidly expand its business by providing consumers with best-in-class video games, network services and entertainment content.
The article is based on materials .
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